TSU COMPETITIVENESS ASSESSMENT BASED ON THE RESEARCH OF UNIVERSITY ENTRANTS’ ATTITUDE: (ACCODING TO THE EDUCATIONAL PROGRAMS OF THE FACULTY OF ECONOMICS AND BUSINESS)

Authors

David Narmania, Professor, PhD in Economics, Head of Department of Management and Administration, TSU; Eka Chokheli, PhD in Economics, Associate Professor, TSU; Manana Kharkheli, PhD in Economics, Associate Professor, TSU; Giuli Keshelashvili, PhD in Economics, Associate Professor, TSU; Vasil Kikutadze, PhD in Economics, Associate Professor, TSU; Ekaterine Gulua, PhD in Economics, CEO of Human Potential Management Laboratory, Assistant-Professor, TSU; Nino Vardiashvili, PhD Cand. TSU; Beka Tofuria, PhD Cand. TSU; Davit Gavardashvili, MA Cand. TSU

Keywords:

University Competitiveness Assessment, University Entrants’ Attitude; determinants of program/university selection

Synopsis

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The scientific work was performed by the members of the Department of Management and Administration of the Faculty of Economics and Business at Ivane Javakhishvili Tbilisi State University within the framework of the University faculty grant. The aim of the research is to identify the determinants of program/university selection by university entrants. In particular, to determine the criteria according to which they choose the program/university and to develop practical recommendations for Ivane Javakhishvili Tbilisi State University. Based on this purpose, we have studied educational traditions abroad and in Georgia; The main trends in the development of the world market for higher education and innovative approaches in the context of globalization are analyzed; Studies on the competitiveness of educational institutions made by international organizations, research institutes and the world's leading universities are presented; Priorities of educational services are outlined; In the research process, by the statistical survey methodology, based on a questionnaire survey, we have studied the main factors determining the competitiveness of universities operating in Georgia. The qualitative analysis has allowed us to identify key trends in the sector, formulate hypotheses based on the research objectives, and accurately describe the quantitative research elements. The anonymous questionnaire survey method was used. A questionnaire was developed based on the established hypotheses. 580 university entrants were interviewed in the capital of Georgia - Tbilisi and in 7 regions. The main questions of the questionnaire were of the closed type. The survey allowed us to determine the entrants’ attitudes, the level of their involvement and interest. As a result of the study, some recommendations have been developed and submitted to TSU Faculty of Economics and Business Management and academic community.

TSU competitiveness assessment ISBN 9781639017195 Cover

Published

July 19, 2021